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Adwords Remarketing is not tracking on our site.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

We are trying to run a remarketing campaign for a client and are having some issues. We have Google Tag Manager installed on the site, and the Remarketing tag is set up in there. You can see the Remarketing tag on the site when using Tag Assistant. I've checked Analytics and we've gotten about 100 visitors in the past 7 days. The audience list in Adwords has declined now to about 5, and we are not allowed to run campaigns with lists that small. Does anyone have suggestions as to what might be happening with our Remarketing campaign?

 

Thanks in advance!

1 Expert replyverified_user

Adwords Remarketing is not tracking on our site.

Rising Star
# 2
Rising Star

While I can't tell you why it isn't working, your other option is to create an audience in Analytics and use that in your linked AdWords account. It will capture the same people.

 

Adwords Remarketing is not tracking on our site.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hmm, I will have to try this out. Thanks for the input Rob!