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Adwords Phone Tracking Numbers

Not applicable
# 1
Not applicable

Having some trouble tracking down this specific information. We are looking for answers regarding the numbers assigned to our account. Can someone tell us how long the numbers are connected to our account and if it's possible they can be assigned to another company at some point? Also, what information can we capture from this tracking service? Do you get specific information about each ad that is linked to a certain number?

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Accepted by MosheTLV (Top Contributor)
April 2017

Adwords Phone Tracking Numbers

Top Contributor
# 2
Top Contributor

The numbers can change at any time. Old numbers will be reassigned at any time. Usually, as long as you are receiving calls, the same number is used. But this is not to be relied upon, and definitely don't use the forwarding number for any other purpose.

 

In AdWords you will see the ad and keyword that led to the call, as long as the call time, duration and the prefix of the phone number.

 

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

Adwords Phone Tracking Numbers

Top Contributor
# 2
Top Contributor

The numbers can change at any time. Old numbers will be reassigned at any time. Usually, as long as you are receiving calls, the same number is used. But this is not to be relied upon, and definitely don't use the forwarding number for any other purpose.

 

In AdWords you will see the ad and keyword that led to the call, as long as the call time, duration and the prefix of the phone number.

 

Adwords Phone Tracking Numbers

Badged Google Partner
# 3
Badged Google Partner

The call forwarding number is "assigned" at the adgroup level. There are certain adgroup performance thresholds that you have to meet to be eligible to show call forwarding impressions. Then, there are certain call volume thresholds you have to maintain to keep that number.

 

Google has announced that they will be rolling out KW and ad level call detail information, however, not all accounts yet have those options. At this point, the lowest level of call detail information you can get for certain is adgroup level reporting. 

Tom

Adwords Phone Tracking Numbers

Not applicable
# 4
Not applicable

Thank you Tom! This is very helpful information. I appreciate you taking time to respond. 

 

Regards,

 

Lee