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Adwords Impression Tracking - custom events

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We would like to add some custom tracking on standard display banners:

  • timer to count how many seconds the banner was played
  • time-stamp on some events i.e. after 5s to add time stamp

 

How can we do that?

Can this be done with Adwords API? If yes, where can we see reporting?

Are there any 3rd party impression tracking solutions that provide that out-of the box? If yes,

any recommendations? 

 

1 Expert replyverified_user

Adwords Impression Tracking - custom events

Rising Star
# 2
Rising Star

What you are looking for are custom events in Google Analytics - see https://developers.google.com/analytics/devguides/collection/analyticsjs/events

 

Google Tag Manager can make implementing GA events quick and painless - of you have followed best practices of web development, you may not even have to touch website code.  See https://support.google.com/analytics/answer/6164470 as an example, and then set aside some time to go through these tutorials: https://analyticsacademy.withgoogle.com/course/5

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Adwords Impression Tracking - custom events

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Philip for the answer. 

 

We have tried adding GA code withing our banner but it gets disproved by Adwords. 

 

We are familiar with GA, Tag manager and custom events and we are using them extensively for our websites. But for banners withing Adwords we have not managed to make it work.

 

 

Adwords Impression Tracking - custom events

Rising Star
# 4
Rising Star

I feel like a step is missing - are you talking about AdSense?  AdWords would send traffic to your page.  Would you mind pasting a URL with an example?

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile