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Adwords Custom Tracking Parameters

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My company is currently working on a new custom CRM which is using Google's API to pull the data through, only issue is that it's not pulling from the campaign ID/name.

 

Is there a way that the name of the campaign can be dynamically inserted into the URL using customer tracking parameters?

 

If so what are the dynamic tracking parameters

 

Thanks

Re: Adwords Custom Tracking Parameters

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

@James C,

 

Yes. Utilizing Value Track Parameters, you can dynamically pass certain data within the URL string. For example, pass the campaign name dynamically by configuring your tracking template within adwords to:

{lpurl}?source_campaign={_campaign} 

 

And within your campaigns custom parameters define your campaigns accordingly: (for example) {_campaign}=MyAdwordsCampaign

 

Check out that hyperlink above. That should give you all the info you need to set it up.

 

Good luck!