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Adwords Conversions vs. GA Goal Completion Which one is the higher?

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# 1
Visitor ✭ ✭ ✭

I have both GA Goal and Adwords tracking code on the very same page where a payment is confirmed.

 

My Goal completion which is attributed to adwords is 300 

My AdWords shows 360 conversions 

 

This all over the same period of six months. Approx. 10% of the visitors come from Adwords.

 

I'm not supprised on the results because of this

http://support.google.com/analytics/answer/2679221?hl=en-GB point number 1. 

1. Attribution differences

 

But the people who manage the adwords account say that normally they would see more goal conversion attributed to Adwords in GA than what Adwords would claim as a conversion, and they think my unique visitors data sometimes is lost over the payment pages.

 

What is our experience? Which one would you expect to be higher ?

 

Thank You!

Marked as Best Answer.
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Accepted by topic author Geza T
September 2015

Re: Adwords Conversions vs. GA Goal Completion Which one is the higher

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi

Here is my experience,

I have always found analytics goals to be lesser in comparison to adwords conversions because analytics will give credit to last non direct channel while adwords gives credit to keyword irrespective of any other channels involved.

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Adwords Conversions vs. GA Goal Completion Which one is the higher

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Just as expected above.

Thank You!

I mean I can see how if a lot of people come back via direct link after the 30 day cookie expires for adwords and GA cookie still there this might I mean might swings the other way ?

It's possibly I guess.

Re: Adwords Conversions vs. GA Goal Completion Which one is the higher

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi

Although there is no official documentation available about this i did some tests on some of my accounts and analytics goal completions which happened after 30 days were not imported in to adwords as conversions. 

So the cookie stays for 6 months but i am not sure if conversions get imported after 30 days

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Adwords Conversions vs. GA Goal Completion Which one is the higher

[ Edited ]
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# 5
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Just to clarify:

 

When I'm talking about GA goal completion I'm lookind at 

GA>Traffic Sources>Advertising>AdWords>Campaigns> "Goal Completions"

OR 

GA>Conversions>Goals>Overview>"Source / Medium" = "google / cpc"

 

And I'm not talking about importing them to Adwords. 

 

And when I'm looking at Adwords Conversion I'm talking about 

AdWords>Tools and Analysis>All conversions

Thank You !

Geza

 

 

Re: Adwords Conversions vs. GA Goal Completion Which one is the higher

Top Contributor Alumni
# 6
Top Contributor Alumni

Hi

This can very well be sampling issue. If you are looking at very large data and especially with 2 or more dimensions sampling might play spoilsport.

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Adwords Conversions vs. GA Goal Completion Which one is the higher

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Nik, Thank You for your help!