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Adwords Conversion Data

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# 1
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Hello, 

 

Would love some input on this - In one of my accounts, conversions are counted when a visitor signs up. Now I already have Goals set up in Analytics. Should I also set up a new conversions tag in Adwords, or should I import the data from Analytics into Adwords, or should I just check all these metrics separately to avoid any sort of confusion. 

1 Expert replyverified_user

Re: Adwords Conversion Data

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# 2
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Hi Trudy D,

 

If you have the exact action (sign up) tracked in GA, you can import it to AdWords and optimize campaigns accordingly. However, please be sure to exclude goals apart from actual conversion actions, as this might lead to inaccurate conversion data in AdWords.

 

Sumanth

Sumanth Sridhar

Re: Adwords Conversion Data

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# 3
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Thank you Sumanth.