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Adwords Attribution doesn`t work for Display

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

I am trying to open an Attribution Report on my second account (only for Display & Remarketing ads) and it`s empty.

Any ideas why? For normal account (both are part of one MCC account) it`s working fine.

 

Thanks for help,

Jakub

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
December 2015

Re: Adwords Attribution doesn`t work for Display

Top Contributor
# 2
Top Contributor

Hi Jakub,

 

 

That's because currently these reports are only available for search network ads and not any other format ads. So I guess you will have to wait until these reports roll out for other network ads as well.

 

See more details here:-  https://support.google.com/adwords/answer/1722023?hl=en

 

Attribution.png

 

Pankaj

Re: Adwords Attribution doesn`t work for Display

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Pankaj,

Many thanks for your reply.

It means, I can`t measure the impact of display ads on other (search) ads?

I thought maybe another way around - from Search Account i could see it but i have no data by the view-through conversion column too. It`s strange because on page you have posted there is an explanation:
"A view-through conversion happens when a customer sees an image or rich media ad, then later completes a conversion on your site. This is different from a click-through conversion, which happens when a customer had previously clicked on an ad (such as on the Google Search or the Google Display Network) and then completed a conversion on your site."

Best,
Jakub

Re: Adwords Attribution doesn`t work for Display

Top Contributor
# 4
Top Contributor
Hi Jakub,

View through Conversion is not a direct conversion. It's also a part of Display ads only which means can be measured for Display Network only. As I said above, you will have to wait until AdWords Product Engineers upgrade these Attribution Reports to include GDN as well.

Pankaj