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Adwords Atribution Model

Badged Google Partner
# 1
Badged Google Partner

Hi,

 

Can anyone tell me which atribution model is used in adwords conversion tracking?

1 Expert replyverified_user

Re: Adwords Atribution Model

Top Contributor
# 2
Top Contributor
Hi,

AdWords uses last click attribution...you can see and compare AdWords and Analytics conversion/goal tracking here: https://support.google.com/analytics/answer/2679221?hl=en

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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