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Ads appear on top but get message "your ad isn't showing" on top of ad preview and diagnosis

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For 1 specific campaign that performs quite well, ads perform on top of the page, but we keep seeing this message "No, your ad isn't showing for this keyword right now. There are a number of reasons why this happens."

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Ads appear on top but get message "your ad isn't showing" on top of ad preview and diagnosis

Top Contributor
# 2
Top Contributor

Hi Pascal,

As someone who has been using AdWords coming close to two decades, this one drives me nuts too. 

Usually, when this happens, it's a mixture of reasons like budget, competing keywords, location targeting and/or bid. 

 

It seems to be showing fine in "real" search results but not in the ad preview tool. 

 

I'd recommend temporarily increasing your bid and budget to see if that pops it out so you can examine it. That's what I do. 

Ads appear on top but get message "your ad isn't showing" on top of ad preview and diagnosis

Rising Star
# 3
Rising Star

Hi @Pascal B, continuing with @Dave_Davis suggestion, I would recommend you to add some useful metrics from the columns tab to analyse better.

These metrics are:

Search Impression share

Search Lost IS (rank)

Search Lost IS (budget): at campaign level


Regards
Archit, AdWords Rising Star, Community Profile
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Re: Ads appear on top but get message

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hello,

Thanks for replying.

Let me clarify: the ads appear also on top in the "Ad preview and diagnosis
tool" but I get the message in red on top "No, your ad isn't showing for
this keyword right now. There are a number of reasons why this happens."

This only happens for this campaign.

[image: Images intégrées 1]

--
Pascal Bollaert
Kon. Astridlaan 63
9230 Wetteren
Tel 0032 (9) 369 13 81
Fax 0032 (9) 324 04 84
pascal.bollaert@telenet.be

Re: Ads appear on top but get message

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
[image: Images intégrées 1]

--
Pascal Bollaert
Kon. Astridlaan 63
9230 Wetteren
Tel 0032 (9) 369 13 81
Fax 0032 (9) 324 04 84
pascal.bollaert@telenet.be

Re: Ads appear on top but get message "your ad isn't showing" on top of ad preview

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

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