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AdWords with YouTube

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
I want to Use AdWords for my YouTube videos but I'm not sure exactly what I'll be purchasing. Is it Impressions, clicks, views, placement display etc.. What's confusing to me is how do they come up with the estimated view & impression count.

For ex: If I put $100 in for a ad run on a YouTube video and by default/recommended settings get a estimated view count of <5K & a estimated impression count of <20K from those estimation is it any contractual number in the equation, assuming if every varible in my ad run is as low as it can possibly be?

Re: AdWords with YouTube

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi

 

If you use AdWords for Video to show your videos on YouTube and other sites in the Google Display Network, you will be paing per view.

https://support.google.com/adwords/answer/2375497?hl=en

 

What do you mean by "contractual number"?