AdWords tag and Analytics remarketing
Hello, I have Google Analytics remarketing option enabled on my sites. Do I need to implement AdWords tags in order to create rule-based audience lists within AdWords? Do I need to implement AdWords tags for some other reasons?
Re: AdWords tag and Analytics remarketing
You can create custom audiences based on your Analytics remarketing, it's not a problem. I've found an article for that here. Please let me know if you have any particular questions in mind Overall, Analytics remarketing gives you more different options to catch your visitors.
As far as I know, the only reason to have AdWords remarketing tag implemented is if you need to use Remarketing Lists for Search Ads.
Hope this helps.