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AdWords tag and Analytics remarketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I have Google Analytics remarketing option enabled on my sites. Do I need to implement AdWords tags in order to create rule-based audience lists within AdWords? Do I need to implement AdWords tags for some other reasons?

1 Expert replyverified_user

Re: AdWords tag and Analytics remarketing

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Krzysztof,

 

You can create custom audiences based on your Analytics remarketing, it's not a problem. I've found an article for that here. Please let me know if you have any particular questions in mind Smiley Happy Overall, Analytics remarketing gives you more different options to catch your visitors. 

 

As far as I know, the only reason to have AdWords remarketing tag implemented is if you need to use Remarketing Lists for Search Ads. 

 

Hope this helps.

Milda Prušinskaitė

Re: AdWords tag and Analytics remarketing

Google Employee
# 3
Google Employee
Actually now Google Analytics does support Remarketing Lists for Search Ads (RLSA):
https://support.google.com/analytics/answer/6212951?hl=en

Re: AdWords tag and Analytics remarketing

Top Contributor Alumni
# 4
Top Contributor Alumni

Ha! Missed that one. Thank you so much @Maxime T Smiley Happy

 

Milda