AdWords says 4 clicks but Analytics says 3 clicks, why?
Hi Shailendra, the key difference between AdWords & Analytics is that AdWords counts clicks while Analytics counts visits. They're not always the same as an AdWords click may not lead to a page load recorded by Analytics.
Adwords tracks clicks and Analytics tracks visits, and they are not the same.
Please go through the 'Discrepancies in Clicks and Visits' portion in the below link.
hope this helps,
Re: AdWords says 4 clicks but Analytics says 3 clicks, why?
If that happened on a Display Network Campaign, you can avoid it by applying Frequency Capping , to allow only 1 display of ad per day and avoid costs like these :
To quote :
"If a user clicks on your ad twice within thirty minutes without closing his or her browser, this is registered by Analytics as one visit to your site, even if the user left your site and then returned shortly after."