AdWords
3K members online now
3K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

AdWords says 4 clicks but Analytics says 3 clicks, why?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I am using only the search network for my text ads. AdWords says that I got 4 visits but Analytics says 3 visits.

 

Any reason for this difference?

 

Regards

2 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: AdWords says 4 clicks but Analytics says 3 clicks, why?

Top Contributor
# 2
Top Contributor

Hi Shailendra, the key difference between AdWords & Analytics is that AdWords counts clicks while Analytics counts visits. They're not always the same as an AdWords click may not lead to a page load recorded by Analytics.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: AdWords says 4 clicks but Analytics says 3 clicks, why?

Top Contributor
# 3
Top Contributor

Hi Shailendra,

 

Adwords tracks clicks and Analytics tracks visits, and they are not the same.

 

Please go through the 'Discrepancies in Clicks and Visits' portion in the below link.

 

https://support.google.com/analytics/answer/1034383?hl=en

 

hope this helps,

 

Deepak

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author shailendra
September 2015

Re: AdWords says 4 clicks but Analytics says 3 clicks, why?

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

If that happened on a Display Network Campaign, you can avoid it by applying Frequency Capping , to allow only 1 display of ad per day and avoid costs like these :

 

https://support.google.com/adwords/answer/2472714

 

To quote :

 

"If a user clicks on your ad twice within thirty minutes without closing his or her browser, this is registered by Analytics as one visit to your site, even if the user left your site and then returned shortly after."

View solution in original post

Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: AdWords says 4 clicks but Analytics says 3 clicks, why?

Top Contributor
# 2
Top Contributor

Hi Shailendra, the key difference between AdWords & Analytics is that AdWords counts clicks while Analytics counts visits. They're not always the same as an AdWords click may not lead to a page load recorded by Analytics.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits
Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: AdWords says 4 clicks but Analytics says 3 clicks, why?

Top Contributor
# 3
Top Contributor

Hi Shailendra,

 

Adwords tracks clicks and Analytics tracks visits, and they are not the same.

 

Please go through the 'Discrepancies in Clicks and Visits' portion in the below link.

 

https://support.google.com/analytics/answer/1034383?hl=en

 

hope this helps,

 

Deepak

Marked as Best Answer.
Solution
Accepted by topic author shailendra
September 2015

Re: AdWords says 4 clicks but Analytics says 3 clicks, why?

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

If that happened on a Display Network Campaign, you can avoid it by applying Frequency Capping , to allow only 1 display of ad per day and avoid costs like these :

 

https://support.google.com/adwords/answer/2472714

 

To quote :

 

"If a user clicks on your ad twice within thirty minutes without closing his or her browser, this is registered by Analytics as one visit to your site, even if the user left your site and then returned shortly after."

Re: AdWords says 4 clicks but Analytics says 3 clicks, why?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks guys for helping me out quickly!

Re: AdWords says 4 clicks but Analytics says 3 clicks, why?

Top Contributor
# 6
Top Contributor

No problem, nice to see a happy poster, come back again.  

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits