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AdWords reporting questions - RPC & Margin?

Badged Google Partner
# 1
Badged Google Partner

I am looking at analytics via Adwords under Advertising > Campaigns > Clicks. What does RPC mean?

 

Also, in this report it shows negative values for ROI and Margin. Can anybody explain how to interpert these values?

 

Thanks, Kathleen

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Re: AdWords reporting questions - RPC & Margin?

Top Contributor
# 2
Top Contributor

Hello Katfitz; welcome

 

RPC= Revenue per Click;

 

Read more:

About the Clicks/Cost Report

http://support.google.com/analytics/bin/answer.py?hl=en&answer=2803344

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: AdWords reporting questions - RPC & Margin?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Revenue Per Click :
It’s simply the average revenue for each individual click on all of your pay-per-click keywords and ads. When your Google Analytics account is synced with your Google AdWords account – and “Destination URL Auto-Tagging” and “Cost Data” are enabled – the AdWords sub-section of reports within the Traffic Sources section becomes enabled. Within that first “AdWords Campaigns” report, you should see a new 4th tab in the main report area, named “Clicks”. This is an import of all of your top-level Google AdWords data, just as it appears in the AdWords interface.

Re: AdWords reporting questions - RPC & Margin?

Community Manager
# 4
Community Manager
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