AdWords linked to Analytics and custom utm_campaign using URL options
The higher levels for a client of mine have decided to dictate a naming convention for campaign that show up in Google Analytics. Which include the AdWords campaigns I run.
The campaigns need to follow a pattern like:
Re: AdWords linked to Analytics and custom utm_campaign using URL options
One of the observation I could figure out here:-
1. In case you are trying to use Autotagging and manual tagging (both at the same time), this could lead to a conflicting report inside Google Analytics. As per the best practices, you should go with one methodology i.e. either Autotagging or Manual Tagging. Autotagging lets you actually accumulate all Google AdWords data inside Google Analytics interface smoothly.
Find more details in this doc:- https://support.google.com/analytics/answer/1033981?hl=en#how-auto-tagging-works