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AdWords conversion attribution using Time Lag report

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all. I create weekly reports for clients attributing conversions for that period. I, however, want to avoid double counting conversions if a click occurred the week prior and then was counted this week. IAccording to the time lag report, a conversion  for a week may have occurred 12+ days prior. How do I go about attributing conversions to their most accurate time period?



1 Expert replyverified_user

Re: AdWords conversion attribution using Time Lag report

Google Employee
# 2
Google Employee

Hi Andy, 


This is a great question. One of our Top Contributors has given an answer on this in this thread


Hope it helps!