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AdWords and Analytics conversion

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# 1
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Hi All,

 

I think I've asked this question before but I'm still confused as to what to think.

 

I know AdWords and Analytics tracks conversion differently so the data will always be different - however historically AdWords has always shown more conversions than Analytics.

 

At the moment, Analytics is showing more conversion than AdWords is - this can't be right can it? Does anyone have any idea what I can do to resolve this problem? Or is it OK and AdWords will evenually catch and up and overtake the number of conversions Analytics is showing?

 

Thanks for any help

 

Laura

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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: AdWords and Analytics conversion

Top Contributor
# 2
Top Contributor

Laura;

Not necessarily;

Please read the following help center article, that explains the difference between the two conversion tracking tools.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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