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Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
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AdWords & Analytics Conversion Tracking Discrepancy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

We have AdWords & Analytics linked together but there is a discrepancy between the two when looking at the conversion values.

 

When talking with Google AdWords & Analytics Specialists they say that it is normal to see a little discrepancy between the two, but over the last couple of months the discrepancy has increased and now we're seeing a difference of nearly 60%. For example, Analytics records £5000 for the month and AdWords records £13000.

 

Is there anything we can do to marry both of them up? we think that upgrading the universal Analytics may have something to do with this as after we upgraded the discrepancy grew larger. 

 

Hope someone can help.

 

Cheers,

 

Alex

1 Expert replyverified_user

Re: AdWords & Analytics Conversion Tracking Discrepancy

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Use Tag assistant (Chrome extension) and check for installed codes. Or you can try Ghostly for same.
Most probably you have old code somewhere on website.

Re: AdWords & Analytics Conversion Tracking Discrepancy

Top Contributor
# 3
Top Contributor

Hi Alex,

 

Can you clarify if you are referring to Conversion value here or the E commerce Transactions. Reason being that conversion tracking works differently compared to Ecommerce tracking in Google Analytics and you might see the discrepancies.

 

I would also suggest you to read this help center reference where it is clearly explained how Conversion Tracking and Analytics works and varies in terms of tracking: https://support.google.com/analytics/answer/2679221?hl=en

 

Pankaj

Re: AdWords & Analytics Conversion Tracking Discrepancy

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Pankaj,

The two conversion tracking tags I'm referring to is, Google AdWords conversion tracking which is taking the information from the website and Google Analytics E commerce Tracking.

I understand that there will be a small discrepancy between the two as they report differently and in different time periods, we were wondering why the discrepancy has grown larger over the last couple of months and why it is so big?

Cheers,

Alex

Re: AdWords & Analytics Conversion Tracking Discrepancy

Top Contributor
# 5
Top Contributor

Hi Alex,

 

I would suggest looking at various code debugging options mentioned in this Google Developers help center reference for more insights: https://developers.google.com/analytics/resources/articles/gaTrackingTroubleshooting

 

I hope that helps you somewhere!

 

Pankaj