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AdWords Conversion tracking using Time Lag reports

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# 1
Visitor ✭ ✭ ✭

Hi all. I create weekly reports for clients attributing conversions for that period. I, however, want to avoid double counting conversions if a click occurred the week prior and then was counted this week. IAccording to the time lag report, a conversion  for a week may have occurred 12+ days prior. How do I go about attributing conversions to their most accurate time period?

 

Thanks!

1 Expert replyverified_user

Re: AdWords Conversion tracking using Time Lag reports

Top Contributor
# 2
Top Contributor

Hi Andy S,

 

AdWords always reports conversions on the day of the original click on your ad, not the actual date of the conversion. For client reports, you may want to report a 3 or 4 week sliding window, summarized by week, as the previous weeks' conversion counts could change.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: AdWords Conversion tracking using Time Lag reports

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
thanks for responding! Can you please expand on a sliding window?

JM