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AdWords Conversion Tracking With Facebook Remarketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I am currently running an AdWords campaign to drive traffic to an e-comm site and then remarketing on Facebook through a pixel. My question is, will AdWords record a conversion for the keyword that originally brought the user to the site if they then converted through a Facebook ad? Or is there a disconnect when they revisit the site through Facebook? This is assuming they use the same device throughout the whole process. 

 

 

Thank you!

 

Colin

1 Expert replyverified_user

Re: AdWords Conversion Tracking With Facebook Remarketing

Top Contributor
# 2
Top Contributor

Unless the code is AdWords' a conversion will not be recorded. I think it is recorded if you use Tga Manager - not sure though.

Let me ping a code specialist on that.

Unless the code is AdWords' a conversion will not be recorded. I think it is recorded if you use Tga Manager - not sure though.

Let me ping a code specialist on that.

@Ratan-Jha

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: AdWords Conversion Tracking With Facebook Remarketing

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

@Colin M,

 

Hmmmm...I don't know if I am interpreting this wrong but you are including 2 separate snippets of tracking code on your site from 2 different platforms (Facebook Pixel & Adwords Conversion Code), correct?

 

If that's the case, then it is my understanding that Adwords would trigger a conversion to the associated keyword as long as it falls within the conversion window, the user hasn't cleared cookies, and uses the same device....regardless if it's last touch point was a FB ad. Because both platforms would attach a "cookie" after each ad was clicked and as long as it is still present at the conversion page, then the proper platform will receive that conversion attribution.

 

So in this scenario:

  • Step 1- user searches "keyword" < triggers Search Ad < user clicks ad < Adwords attaches cookies < lands on destination page  < FB view pixel fires < user leaves without converting 
  • Step 2- user sees FB remarketing ad < user clicks ad < FB attaches cookie < navigates to landing page < user converts < Adwords cookie still present < 1 Adwords conversion

 

I apologize if I misread anything. @MosheTLV your thoughts?

 

 

AdWords Conversion Tracking With Facebook Remarketing

[ Edited ]
Top Contributor
# 4
Top Contributor

Ohhh...  @Cameron R  here you are... Smiley Happy

I tried several times to ping you on that, because  I know you specialize in code / programing.  But your name was not listed.... Smiley Surprised  (consider Cameron-R or CameronR ?)

My understanding of the question was that the conversion coming from FB RM code and no other code installed on the site. (AdWords just drives traffic...)

@Colin M;

Can you clarify the funnel the user goes through?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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AdWords Conversion Tracking With Facebook Remarketing

Explorer ✭ ✭ ✭
# 5
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@MosheTLV no worries. It looks like we both need further clarification on this matter, @Colin M?

 

 

AdWords Conversion Tracking With Facebook Remarketing

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

@MosheTLV @Cameron R Hey guys, thanks so much for the feedback! Cameron pretty much hit the nail on the head with his step-by-step example. We have both the AdWords and Facebook tracking code on the site. So basically, as long as the cookie is still present (users haven't changed devices, cleared cookies, etc.) AdWords should get a conversion.

 

Much appreciated!