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AdWords Conversion Tracking Code

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have noticed AdWords conversion tracking code placed in the following order in an eCommerce website's thank you page.

 

A change in conversion tracking code order and missing parameter "value=" from src="http://www.googleadservices.com/pagead/conversion/XXXXXXXXX/?label=KmdlDLzxkQUQ9J2j1gM&guid=ON&a..." will create any issue on conversion tracking?

 

<noscript><div style="display:inline;"><img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/XXXXXXXXX/?label=KmdlDLzxkQUQ9J2j1gM&amp;guid=ON&a..."/></div></noscript> <script type="text/javascript">var google_conversion_id =XXXXXXXXX;var google_conversion_language = "en";var google_conversion_format = "2";var google_conversion_color = "ffffff";var google_conversion_label = "KmdlDLzxkQUQ9J2j1gM";var google_conversion_value = "XXXX";</script><script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js"></script>

 

Thanks

Re: AdWords Conversion Tracking Code

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi

In adwords conversion code you need to update the value on 2 places

If value is missing from any of the locations adwords will not record the conversions

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: AdWords Conversion Tracking Code

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Nik,

 

Thank you for your reply.

 

We can see missing "value" parameter in the conversion tracking in one place (src="//www.googleadservices.com..."). However, AdWords is showing conversions / sales. On the other hand, client's eCommerce platform is showing more conversions / sales than AdWords. Whether discrepancy in number of conversions / sales between AdWords and eCommerce are due to missing "value" parameter?

 

Thanks!