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Ad Words Call Tracking Number

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Looking for some insight into a discrepancy. Google adwords express recorded a call lead generated on 8/25/16. The answering service used to answer calls doesn't show that call on their report. Has anyone ever run into a call tracking discrepancy like this? If so, did you find an answer? What was the answer? 

1 Expert replyverified_user

Re: Ad Words Call Tracking Number

[ Edited ]
Rising Star
# 2
Rising Star

Yes - there can be a any of a number of causes for this. If your number redirects to this call service, there can be occasional drops or misses - the call simply does not connect. The phone system's digital signalling reports it as a successfully completed call when it is in fact forwarded to the call service. Another example - if your call service places the call on hold or forwards it to a message, it will report as a completed call even if the user hangs up.

In call tracking/forwarding, we often see a small percent indicated as a "conversion" even of the call fails in some way - it will happen to everyone occasionally.

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Re: Ad Words Call Tracking Number

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks responding Phillip. The weird thing is Google tracked the call length as 1:24. Looking at call analytics from the call center, a new appointment call generally takes 90 seconds. So more than likely it was an appointment call. The client of course is sketchy on the whole thing saying Google is wrong and trying to get money without providing results.

Re: Ad Words Call Tracking Number

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

hi Ant B,

 

using the dimensions tab you can tell the time and length of the call. 

 

 

regards,

 

Zaby 

 

My Site

 

 

Ad Words Call Tracking Number

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hello Zaby and thank you for your help.