Ad Words Call Tracking Number
Looking for some insight into a discrepancy. Google adwords express recorded a call lead generated on 8/25/16. The answering service used to answer calls doesn't show that call on their report. Has anyone ever run into a call tracking discrepancy like this? If so, did you find an answer? What was the answer?
Re: Ad Words Call Tracking Number[ Edited ]
September 2016 - last edited September 2016
Yes - there can be a any of a number of causes for this. If your number redirects to this call service, there can be occasional drops or misses - the call simply does not connect. The phone system's digital signalling reports it as a successfully completed call when it is in fact forwarded to the call service. Another example - if your call service places the call on hold or forwards it to a message, it will report as a completed call even if the user hangs up.
In call tracking/forwarding, we often see a small percent indicated as a "conversion" even of the call fails in some way - it will happen to everyone occasionally.
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Re: Ad Words Call Tracking Number