AdWords
4.1K members online now
4.1K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Ad Word Calls

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Your data identifies 43 phone calls. Where does this number come from? I have it going to a cell phone and have received zero actual calls.

1 Expert replyverified_user

Ad Word Calls

Eva Rising Star
Rising Star
# 2
Eva Rising Star
Rising Star

Hi @christopher m

 

It might happen because those 43 calls were not completed. If a someone clicks on your ad (or ad extension) and then decide not to go through with the call, you have a click (which will be counted as a call) but not an actual call. 

 

If calls are important for your business, the solution would be to implement call forwarding and set up a conversion action for calls. It will help you understand which ads lead to actual calls. You can read more on how to track calls from ads https://support.google.com/adwords/answer/6095882?hl=en&ref_topic=7280667

 

 

Hope that helpsSmiley Happy

Regards,
Eva