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Ad Impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

Does Google count it as an impression when your ad is displayed underneath the organic search results and the user doesn't scroll down the page?

Thanks in advance,

 

Mikko

2 Expert replyverified_user

Re: Ad Impressions

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Mikko, Welcome to the Community !

 

This was one of my concerns last month, I asked and received a couple of answers, and the conclusion for the search engine results is  :YES.

 

Then again, the CPM payment metric is only for the Display network, so you shouldn't worry too much for the impressions in the search network. A better thing to focus on are conversions that you generate.

 

The only way to avoid this is in the Display network by enabling the category exclusion "below the fold" following these instructions

 

http://www.google.com/ads/innovations/abovethefold.html

Re: Ad Impressions

Top Contributor
# 3
Top Contributor

Actually Mikko, while I understand what Adrian means, I would worry about impressions on the Search network since impressions determine your CTR and CTR is the prime component of Quality Score which in turn determines how much you pay for clicks.  If you've got Ads appearing frequently at the bottom of the page building up impressions without clicks I'd worry about it a lot.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Ad Impressions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Indeed Mikko, if the ad is not actually shown to the user, it shouldnt be an impression. Although it seeks like it its.

Re: Ad Impressions

Community Manager
# 5
Community Manager
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