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Ad Extension Metrics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


Hi everyone, I am running a search campaign with image ads, keywords and ad extensions together.


I would like to know are the metrics show from the ad extensions being separated from the metrics from image ads and keywords? i.e.  Different CTR and impressions for ad extensions and also for images ads and keywords?


Thank you.

2 Expert replyverified_user

Re: Ad Extension Metrics

Rising Star
# 2
Rising Star
Hi Yee Fon,

By search campaign with image ads, do you mean PLA or shopping??

Archit, AdWords Rising Star, Community Profile
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Accepted by topic author Yee Fon T
December 2015

Re: Ad Extension Metrics

Top Contributor
# 3
Top Contributor
Hi Yee Fon T,

Ad extension metrics indicate performance when that extension has been shown to the user. It does not necessarily mean the user clicked on the extension link. If you add up all the clicks from keywords in a search only campaign, the result is a true sum of all clicks. Same is true for ads. If you add up all the clicks shown as extension metrics, you will come up with more clicks than the actual number of clicks received.

Best of Luck!

petebardo -- Deadhead doing AdWords