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A/B Testing Which is Best?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I am testing new landing page against one. So totally now i am having two landing page.

Which is Best option to test landing page for a/b?

 

Option1: i duplicated the current campaign and saved in draft campaign. I modifed the

landing page url to lp2 and making as experiment.

 

Option 2: Creating a new experiment in google analytics and adding the experiemnt code.

 

Which is best option?

 

Please not: all the conditions are same only the landing page url only different.

 

Expert reply is added advantage.

 

Regards,

Raj V

1 Expert replyverified_user

Re: A/B Testing Which is Best?

Rising Star
# 2
Rising Star
Hi Raj,

The easiest way is to have ads for each landing page in the same ad group (as long as they are both on the same domain).

Then change your settings for ads to "rotate evenly"
https://support.google.com/adwords/answer/112876


Re: A/B Testing Which is Best?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Raj,

Just replicate the ad's int he same adgroup with same text and change final url of those new ads,

Campaign setting should be rotate evenly , this way your both ads will have completely share.

After week or so you can compare your data to which landing page is performing well for you.

Regards,
Manish