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63% Discrepancy Clicks-Sessions for AdWords text Ads in mobile apps
October 2014
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Hello,
I run a campaign for text ads in mobile apps for a client account which this month records in adwords 3270 clicks ( and 529 invalid clicks), see screenshot below
Now for the same campaign, same time-frame of "this month" analytics sees only 1221 sessions, from which around 68% are new sessions, even if I blocked the remarketing list for "all visitors". See screenshot below
1221 is around 37% of 3270 so over 60% of clicks are lost from count.
Where are the 2050 clicks that should turn up as sessions in analytics ? Are these also invalid clicks ?
Has anyone seen such a discrepancy percentage between clicks and sessions of over 60 % ?
Thank you .
Re: 63% Discrepancy Clicks-Sessions for AdWords text Ads in mobile app
October 2014
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This issue sounds very similar to your other impression discrepancy issue. I will have someone from Google AdWords look into this for you.
Thanks,
Mini
Re: 63% Discrepancy Clicks-Sessions for AdWords text Ads in mobile app
October 2014
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Hello Mini,
It may look the same but I cannot find any common characteristic.
With the impressions there was a search campaign, this one is on a mobile apps campaign. The impressions were fluctuating without a fluctuation of clicks in the other case , in this case there is a discrepancy between tools analytics/adwords.
I will await for the specialist to contact me.
Thank you
Re: 63% Discrepancy Clicks-Sessions for AdWords text Ads in mobile app
October 2014
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a small offtopic :
Can someone also answer to this message from a TC in our local forum ?
https://www.en.adwords-community.com/t5/Ad-Approval-Policy/Romanian-Ads-on-Google-and-GDN/m-p/409683
I basically guided him to complain here because the resolution speed would be faster.
He says he has been sending complaint forms for months , repeatedly with no effect, about :
- ads regarding airsoft guns (none are taken down in spite of repeated complaints using appropriate forms)
- ads regarding electronic cigarettes.
- ads about "shark cartilage" which could violate the policy on sales of products derived from threatened species (Offensive or inappropriate content)
I have also seen many ads with phone numbers in them, complained and no one seems to react on the complaint form, not even a ticket number is given after the complaint, only a meaningless standard email.