63% Discrepancy Clicks-Sessions for AdWords text Ads in mobile apps

[#1]

Hello,

I run  a campaign for text ads in mobile apps for a client account which this month records in adwords 3270 clicks ( and 529 invalid clicks), see screenshot below 

goo.gl/kQGwh0

Now for the same campaign, same time-frame of "this month" analytics sees only 1221 sessions, from which around 68% are new sessions, even if I blocked the remarketing list for "all visitors". See screenshot below

http://goo.gl/dJ2j6H

1221 is around 37% of 3270 so over 60% of clicks are lost from count.

Where are the 2050 clicks that should turn up as sessions in analytics ? Are these also invalid clicks ? 

Has anyone seen such a discrepancy percentage between clicks and sessions of over 60 % ?

Thank you .

[#2 · Accepted solution]

Hi Adrian,

This issue sounds very similar to your other impression discrepancy issue. I will have someone from Google AdWords look into this for you.

Thanks,
Mini

[#3]

Hello Mini,

It may look the same but I cannot find any common characteristic.

With the impressions there was a search campaign, this one is on a mobile apps campaign.  The impressions were fluctuating without a fluctuation of clicks in the other case , in this case there is a discrepancy between tools analytics/adwords.

I will await for the specialist to contact me.

Thank you

[#4]

a small offtopic : 

Can someone also answer to this message from a TC in our local forum ?

https://www.en.adwords-community.com/t5/Ad-Approval-Policy/Romanian-Ads-on-Google-and-GDN/m-p/409683

I basically guided him to complain here because the resolution speed would be faster.

He says he has been sending complaint forms for months , repeatedly with no effect, about :

- ads regarding airsoft guns (none are taken down in spite of repeated complaints using appropriate forms)

- ads regarding electronic cigarettes.

- ads about "shark cartilage" which could violate the policy on sales of products derived from threatened species (Offensive or inappropriate content)

I have also seen many ads with phone numbers in them, complained and no one seems to react on the complaint form, not even a ticket number is given after the complaint, only a meaningless standard email.