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40% of Conversions Lost?

PFG
Visitor ✭ ✭ ✭
# 1
PFG
Visitor ✭ ✭ ✭

A Submit button on our landing page emails to us lead form data and simultaneously triggers an Adwords conversion.  But the number of leads that arrives each month is about 40% less than the number of conversions reported in Adwords.

 

What's up?  Are we losing email messages somehow?  Are conversions over reported?  Is there a way to examine the individual conversions that Adwords logs?

3 Expert replyverified_user

Re: 40% of Conversions Lost?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

According To Understanding conversion tracking

 

Conversions aren't isolated: This means that you can't match conversion data to specific customers, just see overall data for ads and keywords.

More Power,
Loraine

Re: 40% of Conversions Lost?

PFG
Visitor ✭ ✭ ✭
# 3
PFG
Visitor ✭ ✭ ✭

Thx.

 

Any ideas on how to resolve this discrepancy?

Re: 40% of Conversions Lost?

Top Contributor
# 4
Top Contributor
Hey PFG,

Can you check where your conversion code has been placed?
When you form is filled.. is there a thank you page? your code needs to be placed only once on this thankyou page and no where else.
Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

Re: 40% of Conversions Lost?

[ Edited ]
PFG
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# 5
PFG
Visitor ✭ ✭ ✭

Shweta, thx.  The conversion code appears only once, in an ASP panel that opens to show a thank you note.  I ran a search on the entire website to make sure the conversion ID is used nowhere else.

 

Any other ideas?

Re: 40% of Conversions Lost?

Top Contributor
# 6
Top Contributor

Hi PFG.

 

Is that submit button a mailto:? In other words, when the visitors click on the submit button does their email program open up to send the message? If so, the user always has the option of not sending the message after clicking on the button. That wouldn't be a very good method of measuring conversions.

 

Or is something else going on?

 

Best of Luck!

 

Pete

petebardo -- Deadhead doing AdWords

Re: 40% of Conversions Lost?

[ Edited ]
PFG
Visitor ✭ ✭ ✭
# 7
PFG
Visitor ✭ ✭ ✭

Pete, thx.

 

The Submit button triggers a VB.NET routine that invisibly sends an email message.  After the routine releases the email it closes an ASP panel to hide the original webpage text and reveals an ASP panel with a thank you note.

 

PFG

Re: 40% of Conversions Lost?

Top Contributor
# 8
Top Contributor

Hi PFG,

 

Lots of good ideas going on here...I have one for you.

 

Can public users of the site process the form without clicking on an AdWords ad?  Another way to ask this is do you have dedicated specific AdWords landing pages or do your ads point to public pages?

 

If the form is accessible for everyone, the average Joe could be submitting the form and those could be the results you're seeing which are technically not actual AdWords conversions.

 

Does this fit your setup?

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: 40% of Conversions Lost?

Top Contributor
# 9
Top Contributor
Hi PFG,

Sry.. but I just have to ask..
Are you seeing 1-per-click or many-per-click numbers?
Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

Re: 40% of Conversions Lost?

PFG
Visitor ✭ ✭ ✭
# 10
PFG
Visitor ✭ ✭ ✭

Shweta, 1-per-click.  PFG