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325% Conversion Rate ???

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I have just been given access to an account that was running fine up until the 30th of June, at which point more conversions started being recorded than clicks, over the past 7 days the conversion rate has been 325%!


I have no idea why this has happened, I can see the change history a change was made on the 29th, call conversion was set up as below: 


Conversion createdHide details

Conversion source is "Import click"

Conversion name is "WEBSITE CALL TRACKING"

Conversion value is A$1.00

Conversion category is "Lead"

Conversion count setting is "Every" conversion

Conversion window is 60 days

Conversion view-through window is 1 days

Include in "Conversions" is set to "Yes"

Conversion call length is 20 seconds

Attribution model is "Last click" "


But this has only recorded one conversion to date, so I have no idea what has happened?

I would LOVE any help.



1 Expert replyverified_user

325% Conversion Rate ???

Top Contributor
# 2
Top Contributor

Hi Braden,


It looks like you are counting clicks on the phone number on your website. 


1. Check what happens when people click on the phone number, perhaps it isn't working properly and people are clicking on it more than once? Or you have multiple numbers and they are trying each?


2. Change the default setting of Conversion count setting is "Every" conversion, to "One" conversion.