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20 times conversions than average: async conversion tag and tag assistant errors

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We recently switched from synchronous conversion tracking using conversion.js to asynchronous conversion tracking using conversion_async.js to support our ajax calls requirements. We are also using the same script to trigger remarketing calls. Essentially there are two calls being made from page one with google_remarketing_only set to false and second with google_remarketing_only set to true. Most other parameters are same, since it is the same data we are reporting.

 

We noticed 'NO HTTP Response' errors in Google Tag Assistant on our website after the implementation but it seemed that the tag assistant is failing to detect the async conversion and remarketing calls similar to the situation in this question. But as described there, since the data is being reported and is visible in the network panel of browsers, we decided to continue.

 

Since this move we are also noticing a huge rise in reported conversions, approximately 20 times rise, in comparison to the data reported by Google analytics and average of old data and projected values. Can someone please help us understand what could be going wrong?

Re: 20 times conversions than average: async conversion tag and tag assistant errors

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Answer: Ensure that the conversion code is only, and only on your 'Thank you' page. (All pages where the conversion code is present are tracked as conversions.)

20 times conversions than average: async conversion tag and tag assistant errors

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Nikhil,

 

So if I understand correctly, the conversion code with remarkting_only = true, is allowed to be implemented on all pages.

But the conversion code with remarkting_only = false, should only be on the 'Thank you' page, right?

20 times conversions than average: async conversion tag and tag assistant errors

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

yes, you got it right.