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15 Display Conversions in AdWords, 3 in Analytics?

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# 1
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I launched Display campaigns on Friday, and when I came in on Monday, I saw 15 conversions for these campaigns in AdWords but only 3 (2 'full' conversions, 1 assisted) in Analytics. I've checked that goals are set up correctly and tracking is working, and everything seems to be in order, so what could be causing the discrepancy, and what do I need to resolve this matter? Thank you.

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15 Display Conversions in AdWords, 3 in Analytics?

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# 2
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How are you tracking conversions in AdWords? And what are you tracking, is it a confirmation page visit?

 

Try adding the Conversions column to your reports and then running a segmentation on conversion name - let us know what you see there....

15 Display Conversions in AdWords, 3 in Analytics?

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# 3
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Hi, stickleback,

 

Thanks for your response.

 

A conversion = a form submission. 

 

I've looked at segmentation, and there's nothing to report. 

 

Something I didn't mention in my OP is that SEARCH conversions in Analytics match those in AdWords, so I wonder whether this issue could be related to the GDN, although I don't see what it'd be so. 

 

 

15 Display Conversions in AdWords, 3 in Analytics?

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# 4
Top Contributor

Do the image ads point to the same page as the search ads?