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1 click , 2 conversions

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# 1
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It is normal to see in adwords 2 conversions for 1 click?

How is that possible?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Dave_Davis (Top Contributor)
October 2015

Re: 1 click , 2 conversions

Top Contributor
# 2
Top Contributor
Hi Silva
Yes, this is possible. For a number of reasons.

The first reason could be because the conversions and the clicks are added to the reports at different times. You have to wait up to 24 hours for all the various different metrics to come in and "settle". This is normal and there's even a notice at the bottom of the page that tells you this.

Another reason could be that you have set multiple conversions to be set as your conversion metric. This means that a user can indeed convert twice from one click. What if they place two different orders? What if they reload the thankyou or receipt page or submit a form twice.

Here's a great article on understanding conversion tracking that should answer any additional questions: