1:1:1 Conversion Tracking (Landing Page, Thank You, Conversion Code)
I'd like to clarify. We are reviving an old account and practically revamping from scratch. Question:
I've been asked to do 1:1:1 - One landing page for One Thank You Page with One unique Conversion Code.
This means I have to generate and manage a few hundred conversion codes and thank you pages. The landing page I understand is completely necessary. But are the multiple TY pages and individual codes?
The main objective of course is to granularly track EVERYTHING.
Can maybe keyword level url's avoid the need for these duplications, or is a one tracking code able to track enough already in the first place?
Thoughts and suggestions will be highly appreciated (as long as it's correct )
Re: 1:1:1 Conversion Tracking (Landing Page, Thank You, Conversion Cod
You don't really need a different conversion code for each thank you page. Generally, you want one conversion code for each type of conversion, but not for each product. For example, a eCommerce site might have 2 conversion types, purchase, inquiry.
With auto-tagging enabled, AdWords will properly track the campaign/ad group/ad copy/keyword performance. Creating multiple conversions for the same type of transaction makes things more complicated than necessary.
Best of Luck!