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0 Impressions 1 click for historical report - bug?

Visitor ✭ ✭ ✭
# 1
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1 Expert replyverified_user
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Accepted by topic author autumn f
September 2015

Re: 0 Impressions 1 click for historical report - bug?

Community Manager
# 2
Community Manager
Hi Autumn,

Sometimes impressions get filtered out as our system wrongly thought they were invalid or erroneous impressions. If system was able to confirm that the clicks were valid, it would report the clicks.

In theory, when a click doesn't get filtered out as "invalid", then the impression shouldn't be either (if the click was valid, then the impression must have been valid too), however we don't retroactively add back the filtered impressions, which is causing these 0 impression 1 click cases.

I hope that helps!

Kathleen

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Marked as Best Answer.
Solution
Accepted by topic author autumn f
September 2015

Re: 0 Impressions 1 click for historical report - bug?

Community Manager
# 2
Community Manager
Hi Autumn,

Sometimes impressions get filtered out as our system wrongly thought they were invalid or erroneous impressions. If system was able to confirm that the clicks were valid, it would report the clicks.

In theory, when a click doesn't get filtered out as "invalid", then the impression shouldn't be either (if the click was valid, then the impression must have been valid too), however we don't retroactively add back the filtered impressions, which is causing these 0 impression 1 click cases.

I hope that helps!

Kathleen

Re: 0 Impressions 1 click for historical report - bug?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
thank you! that makes sense.
Kind regards,
Autumn