Track what matters to you easily in AdWords Express
If you own a small business, a visit to your website is only the first step to getting more customers. Whether they subscribe to your newsletter, make an online purchase, or click to email you directly, the next step a customer takes on your website is an important indicator of how you’re doing online. However, setting up tracking for the things you care about can be complex, especially for business owners with little time to spare.
That’s why we’ve introduced a new feature for tracking these goals in AdWords Express. AdWords Express advertisers can now access the power of Google Analytics right from their campaign dashboard. Connect a current Analytics account or set up a new one in minutes right from the AdWords Express dashboard. Once you set the goals for your website, you’ll be able to see how customers who click on your ad go on to interact with your website.
|Analytics will show you how your ad is contributing to the website goals that matter to you|
With the introduction of this feature, we’re excited to bring all these benefits to AdWords Express advertisers. Take your performance to the next level by understanding how your online spending impacts the website goals you care about atgoogle.com/adwords/express, or visit our help center to learn more.
Originally posted by Zhouzhou He, AdWords Express Product Manager, to the Google Small Business Blog
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