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Trailer & Truck Caps Sales Business in the United States - Share Tips for Success

Community Manager
# 1
Community Manager

Today we're featuring our recommendations for @Dave S, who runs a trailer an truck caps sales and service business, can be found at http://www.rangertrailer.com/ and would like to focus on creating a strong brand, attracting traffic to his website and boosting sales.

Want to share your own helpful insights with @Dave S? We invite you join the conversation in the comments below.


@Dave S, thanks for reaching out to learn about how to improve your AdWords campaigns.


Based on the information you shared, we understand that your business is a trailer and truck caps sales business and something that really makes you stand out from your competitors is the unique types of customer trailers and truck caps that you build. The key goals that you would like to achieve through your Adwords campaigns are building a recognizable brand and driving more quality traffic to your site.

 

We reviewed your account and recommend that you focus on increasing your CTR (clickthrough rate) and Clicks. Here’s a bit more about each metric, along with specific actions you can take to help improve your campaign performance.

 

CTR

  • Themed Ad Groups: Organize your campaign into tightly themed ad groups: Ad groups are where you write your ads and choose keywords that can trigger those ads to show when someone's search contains your keywords. Every campaign needs at least 1 ad group, and every ad group needs at least 1 ad, but we recommend a minimum of 2 ad groups with at least 2 ads in each.
  • Implement Keywords in Ad Text: Include your keywords in your ad text: Using your keywords in your ad text helps catch the attention of people who searched for those words, and shows that your ad is relevant to what they want. For example, if you've included digital cameras as a keyword, your ad headline could be "Buy Digital Cameras."
  • Mobile Bid Adjustment: Adjust your bid for mobile: A mobile bid adjustment allows you to raise or lower your bid for searches that occur on mobile devices. If clicks from mobile devices are worth more to you, try setting a mobile bid adjustment to show your ads more frequently in those situations.
  • Keywords - Match Types: Fine-tune your keywords: With keyword matching options, you can control how closely a keyword needs to match a person's search term in order to trigger your ad. For example, you can use broad match to show your ad to a wider audience, or exact match to hone in on specific groups of customers.
  • Pause Keywords with low CTR: Pause keywords with low clickthrough rate (CTR): You'll want to invest in high-performing keywords that are generating clicks. To help free up budget and visibility for more successful keywords, you'll want to consider pausing keywords with low CTRs.

 

Clicks

  • Location bid adjustment: Adjust your bid by location: A location bid adjustment allows you to raise or lower your bid for searches that occur in specific geographic areas. If clicks from certain places are worth more to you, try setting a location bid adjustment to show your ads more frequently there.
  • Target Search Page Location (if targeting a wide area): Bid for better visibility: The automated bid strategy “Target search page location” sets your bids to help increase the chances that your ads appear at the top of the page or on the first page of search results.
  • Keywords - Negative Keywords: Filter out irrelevant keywords: You can use[negative keywords] to filter out terms that aren't relevant to your business. Negative keywords prevent Google from showing your ad to anyone searching for that phrase.
  • Target more locations: Target more locations: To reach a wider audience, try to expand the geographical area where you want your ads to show. For each ad campaign, you can target locations such as entire countries, areas within a country like cities or territories, or even a radius around a location.



We hope these tips will help you succeed with AdWords. Feel free to share additional information such as your website, and the copy of your ads if you wish. If you have any further questions, just reply to this post and our community of Experts will be happy to assist.

2 Expert replyverified_user

Re: Trailer & Truck Caps Sales Business in the United States - Share Tips for Success

Rising Star
# 2
Rising Star

Hi @DominikaD and @Dave S

 

@Dave S please share more details about your target audience, so I can understand which targeting settings would be more suitable to boost your sales.  

Cheers, Alexey
UAWC Agency
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Trailer & Truck Caps Sales Business in the United States - Share Tips for Success

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you DominikaD!

Re: Trailer & Truck Caps Sales Business in the United States - Share Tips for Success

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
@Alexey C @DominikaD, Well, because we manufacture and sell a wide variety of products, we have several audiences. For our Truck Caps & Accessories its kind of easier; anyone owning a truck and looking for these products. We also sell travel trailers (RV's); so anyone with outdoor / camping interests would be our target. But we also build Custom Trailers to our Customer Specs; in my opinion, this is a little harder to narrow down our target audience. We specialize in building Decontamination Shower Trailers and Restroom Trailers, as well as, any type of trailer that one can imagine. Can you help me out?

Trailer & Truck Caps Sales Business in the United States - Share Tips for Success

Rising Star
# 5
Rising Star

 

@Dave

As I understood, you are more interested in lead generation rather than the promotion of your brand. Based on my experience it's better to start with search traffic, so first of all, you need to create the list of target keywords using this tool: https://support.google.com/adwords/answer/3114286?hl=en

It's a great way to learn more about demand in your niche. Key success factor on AdWords is relevance, so you need to choose only relevant keywords. 

Then for each of your target keywords you need to choose most relevant landing page on your website, maybe you will need to add more content to increase relevance and set up campaigns. 

Based on landing pages which you have chosen you will create different relevant ads, extensions, and ad groups.  

Apart from search campaigns, I would recommend to set up a display remarketing campaign:

https://support.google.com/adwords/answer/3210317?hl=en

Also, make sure that you have conversion tracking, I would recommend to import goals from Google Analytics: 

https://support.google.com/adwords/answer/2375435?hl=en

 

 

Cheers, Alexey
UAWC Agency
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’