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Rent-A-Tent in Romania - Share tips for success

Community Manager
# 1
Community Manager

Today we're featuring our recommendations for @Annamaria C, who runs www.rent-a-tent.ro, a business that offers renting services for tents for events, as well as camping equipment and wants to generate more sales.

Want to share your own helpful insights with@Annamaria C,? We invite you join the conversation in the comments below.


@Annamaria Cthanks for reaching out to learn about how to improve your AdWords campaign. Based on the information you shared, we understand that your business is www.rent-a-tent.ro, a seasonal business that offers renting services for tents for events, as well as camping equipment and wants to generate more sales.. You shared with us that the unique selling feature of your product is the type of the tents, they are not conventional tents.


We reviewed your account and recommend that you focus on increasing your Quality Score. Here’s a bit more about Quality Score, along with specific actions you can take to help improve your campaign performance.

 

  • Organize your campaign into tightly themed ad groups: Ad groups are where you write your ads and choose keywords that can trigger those ads to show when someone's search contains your keywords. Every campaign needs at least 1 ad group, and every ad group needs at least 1 ad, but we recommend a minimum of 2 ad groups with at least 2 ads in each.
  • Include your keywords in your ad text: Using your keywords in your ad text helps catch the attention of people who searched for those words, and shows that your ad is relevant to what they want. For example, if you've included digital cameras as a keyword, your ad headline could be "Buy Digital Cameras." Learn more here.
  • Try different ad variations: We recommend creating 2-4 different variations of your ad within each ad group so you can see which messaging performs better. AdWords rotates ads automatically to show the best-performing ads more often.


We hope these tips will help you succeed with AdWords. Feel free to share additional information such as your website, and the copy of your ads if you wish. If you have any further questions, just reply to this post and our community of Experts will be happy to assist.

2 Expert replyverified_user

Re: Rent-A-Tent in Romania - Share tips for success

Top Contributor
# 2
Top Contributor

Hi @Annamaria C your site is nice and simple, but I wonder if it could do with some more specific examples of how the tents are used.  You have lots of pictures, but it might be useful to organise these into their use, then use either page targets or individual pages as landings for your Ads, when linked to specific use Keywords such as "tent for wedding" etc.

 

Jon

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