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Recruiting new insurance employees in India

Community Manager
# 1
Community Manager

Today we're featuring our recommendations for @Ankit S, who runs an insurance company in India and wants to recruit new freelancers to work at their company.. Want to share your own helpful insights with@Ankit S? We invite you join the conversation in the comments below.

@Ankit S, thanks for reaching out to learn about how to improve your AdWords campaign. Based on the information you shared, we understand that your business is a insurance company, focusing on recruiting new freelancers to grow your company. We understand that you have a systematic approach to develop better skills for insurance business, and wish to expand your team. 


We reviewed your account and recommend that you focus on increasing your clicks and quality score. Here’s a bit more about each metric, along with specific actions you can take to help improve your campaign performance.



  • Organize your campaign into tightly themed ad groups: Ad groups are where you write your ads and choose keywords that can trigger those ads to show when someone's search contains your keywords. Every campaign needs at least 1 ad group, and every ad group needs at least 1 ad, but we recommend a minimum of 2 ad groups with at least 2 ads in each. 
  • Include a strong call-to-action in your ad text: Your ad text should make it clear what action you want people to take on your site. Strong verbs like "Buy," "Call today," "Order," "Sign up," or "Get a quote" tell customers what to expect and encourage your customers to take your desired action.


Quality Score

  • Choose relevant keywords: Your keywords should be closely related to what you're advertising in your ad text and offering on your site. Keywords of 2 or 3 words tend to work most effectively.

We hope these tips will help you succeed with AdWords. Feel free to share additional information such as your website, and the copy of your ads if you wish. If you have any further questions, just reply to this post and our community of Experts will be happy to assist.

2 Expert replyverified_user

Re: Recruiting new insurance employees in India

Top Contributor
# 2
Top Contributor

Hi Ankit,


Congratulations on building your insurance agency and seeking further advice in optimizing your AdWords campaigns. Kathleen has provided your battle plan, which will do precisely what you are seeking to achieve. 


My further thought would be to build a YouTube Channel for your company and employ TrueView Ads. Throw up a few fun, a few serious, and a few product/service centric videos to showcase your company and present the personality of your brand to the world. A video that is fun, yet professional, that states you are seeking new freelancers to work for you should gain a nice audience, too. 


Best wishes on your journey and be sure to keep in touch and let us know how things go.


Kind Regards,





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