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Promoting Little Washington in North Carolina, United States - Share Tips for Success

Community Manager
# 1
Community Manager

Today we're featuring our recommendations for @Lynn W , who runs a promotional site for a town in North Carolina and can be found at http://www.littlewashingtonnc.com/ and would like to focus on driving traffic to he site.

Want to share your own helpful insights with @Lynn W? We invite you join the conversation in the comments below.


@Lynn W, thanks for reaching out to learn about how to improve your AdWords campaign. Based on the information you shared, we understand that your business is destination marketing and something that makes your business special is the fact that you're promoting a historic waterfront destination for getaways. Some of the key goals that you would like to achieve with your Adwords campaigns are building a strong brand and driving traffic to your site.

 

We reviewed your account and recommend that you focus on increasing your CTR (clickthrough rate) and Clicks. Here’s a bit more about each metric, along with specific actions you can take to help improve your campaign performance.

 CTR

  • Mobile Bid Adjustment: Adjust your bid for mobile: A mobile bid adjustment allows you to raise or lower your bid for searches that occur on mobile devices. If clicks from mobile devices are worth more to you, try setting a mobile bid adjustment to show your ads more frequently in those situations.
  • Themed Ad GroupsOrganize your campaign into tightly themed ad groups: Ad groups are where you write your ads and choose keywords that can trigger those ads to show when someone's search contains your keywords. Every campaign needs at least 1 ad group, and every ad group needs at least 1 ad, but we recommend a minimum of 2 ad groups with at least 2 ads in each.
  • Implement Keywords in Ad TextInclude your keywords in your ad text: Using your keywords in your ad text helps catch the attention of people who searched for those words, and shows that your ad is relevant to what they want. For example, if you've included digital cameras as a keyword, your ad headline could be "Buy Digital Cameras."
  • Keywords - Match TypesFine-tune your keywords: With keyword matching options, you can control how closely a keyword needs to match a person's search term in order to trigger your ad. For example, you can use broad match to show your ad to a wider audience, or exact match to hone in on specific groups of customers. 
  • Pause Keywords with low CTRPause keywords with low clickthrough rate (CTR): You'll want to invest in high-performing keywords that are generating clicks. To help free up budget and visibility for more successful keywords, you'll want to consider pausing keywords with low CTRs.

Clicks

  • Location bid adjustment: Adjust your bid by location: A location bid adjustment allows you to raise or lower your bid for searches that occur in specific geographic areas. If clicks from certain places are worth more to you, try setting a location bid adjustment to show your ads more frequently there.
  • Target Search Page Location (if targeting a wide area)Bid for better visibility: The automated bid strategy “Target search page location” sets your bids to help increase the chances that your ads appear at the top of the page or on the first page of search results. 
  • Keywords - Negative KeywordsFilter out irrelevant keywords: You can use [negative keywords] to filter out terms that aren't relevant to your business. Negative keywords prevent Google from showing your ad to anyone searching for that phrase.

 

We hope these tips will help you succeed with AdWords. Feel free to share additional information such as your website, and the copy of your ads if you wish. If you have any further questions, just reply to this post and our community of Experts will be happy to assist.

 

2 Expert replyverified_user

Promoting Little Washington in North Carolina, United States - Share Tips for Success

Top Contributor
# 2
Top Contributor

These are all great advice, @DominikaD

 

Have you had a chance to implement them, @Lynn W? Can we answer any questions or provide further help?

 

Kind Regards,

 

James

 

 

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Promoting Little Washington in North Carolina, United States - Share Tips for Success

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

After reading this, it appears I need to do more homework!  Not sure that I understand all that was suggested.  Our marketing committee will be taking a look at these suggestions and implementing from there.