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Online Clothing Store in Vietnam - Share Tips for Success

Community Manager
# 1
Community Manager

Today we're featuring our recommendations for @Tran Ngo T who runs an online clothes and accessories store in Vietnam and would like to focus on driving sales.

 

Want to share your own helpful insights with @Tran Ngo T? We invite you join the conversation in the comments below.

 

@Tran Ngo T , thanks for reaching out to learn about how to improve your AdWords campaigns. Based on the information you shared, we understand that you run an online shop selling products and accessories for kids and teenagers, all imported from USA. The key goal that you would like to achieve through your Adwords campaigns is driving more sales.

 

We reviewed your account and recommend that you focus on increasing your Clicks and Quality Score. Here’s a bit more about each metric, along with specific actions you can take to help improve your campaign performance.

 

Clicks 

  • Adjust your bid by location: A location bid adjustment allows you to raise or lower your bid for searches that occur in specific geographic areas. If clicks from certain places are worth more to you, try setting a location bid adjustment to show your ads more frequently there.
  • Target Search Page Location (if targeting a wide area): Bid for better visibility: The automated bid strategy “Target search page location” sets your bids to help increase the chances that your ads appear at the top of the page or on the first page of search results.
  • Keywords - Negative Keywords: Filter out irrelevant keywords: You can use [negative keywords] to filter out terms that aren't relevant to your business. Negative keywords prevent Google from showing your ad to anyone searching for that phrase.
  • Target more locations: Target more locations: To reach a wider audience, try to expand the geographical area where you want your ads to show. For each ad campaign, you can target locations such as entire countries, areas within a country like cities or territories, or even a radius around a location.

Quality Score 

  • Relevant Ad Extensions: Enhance your ad with extensions: Ad extensions show extra information about your business in your ads, such as a phone number or links to specific pages on your website. This helps your ad stand out and gives customers more reasons to click.
  • Ad strategy - mobile specific adsTailor your ads for mobile searches: Consider creating ads that specifically devoted to people on mobile devices. You can use the mobile version of your website as a landing page and offer specials suited to a mobile audience.

 

 

We hope these tips will help you succeed with AdWords. Feel free to share additional information such as your website, and the copy of your ads if you wish. If you have any further questions, just reply to this post and our community of Experts will be happy to assist.

2 Expert replyverified_user

Re: Online Clothing Store in Vietnam - Share Tips for Success

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning, @DominikaD and @Tran Ngo T.

 

The advice given here looks good. After you've tried this, please let us know what your results are, and if you have further questions!


Theresa
Google AdWords Top Contributor
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Online Clothing Store in Vietnam - Share Tips for Success

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi  @Tran Ngo T,

 

Based on the information provided in the above post, you could improve your quality score by improving the landing page experience, ad quality and CTR. And include price extensions for the mobile friendly landing pages.  

Online Clothing Store in Vietnam - Share Tips for Success

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Great tips to become a successful. Thanks for sharing

Experts in the Topic
Theresa_Zook
DominikaD