AdWords
3.7K members online now
3.7K members online now
Guide Me
star_border
Reply

Medical Practice in the United States - Share Tips for Success

Community Manager
# 1
Community Manager

Today we're featuring our recommendations for @Taylor B , who runs a medical business offering free ultrasound scans and would like to focus on gaining more quality leads.

Want to share your own helpful insights with @Taylor B? We invite you join the conversation in the comments below.


@Taylor B, thanks for reaching out to learn about how to improve your AdWords campaign. Based on the information you shared with us, we understand that you run a medical practice, offering various vein treatments including sclerotherapy and free vein scans. The key goal, which you would like to achieve with your Adwords campaigns is attracting quality leads. 

 

We reviewed your account and recommend that you focus on increasing your Clicks and Quality Score. Here’s a bit more about each metric, along with specific actions you can take to help improve your campaign performance.

Clicks

  • Keywords - Specific Keywords: Choose relevant keywords: Your keywords should be closely related to what you're advertising in your ad text and offering on your site. Keywords of 2 or 3 words tend to work most effectively.
  • Keywords - Match TypesFine-tune your keywords: With keyword matching options, you can control how closely a keyword needs to match a person's search term in order to trigger your ad. For example, you can use broad match to show your ad to a wider audience, or exact match to hone in on specific groups of customers.
  • Location bid adjustment: Adjust your bid by location: A location bid adjustment allows you to raise or lower your bid for searches that occur in specific geographic areas. If clicks from certain places are worth more to you, try setting a location bid adjustment to show your ads more frequently there.
  • Target Search Page Location (if targeting a wide area)Bid for better visibility: The automated bid strategy “Target search page location” sets your bids to help increase the chances that your ads appear at the top of the page or on the first page of search results. 
  • Mobile bid adjustment:  Adjust your bid for mobile: A mobile bid adjustment allows you to raise or lower your bid for searches that occur on mobile devices. If clicks from mobile devices are worth more to you, you can set a mobile bid adjustment to show your ads more frequently in those situations.
  • Themed ad groupsOrganize your campaign into tightly themed ad groups: Ad groups are where you write your ads and choose keywords that can trigger those ads to show when someone's search contains your keywords. Every campaign needs at least 1 ad group, and every ad group needs at least 1 ad, but we recommend a minimum of 2 ad groups with at least 2 ads in each.

Quality Score

  • Implement Keywords in Ad Text: Include your keywords in your ad text: Using your keywords in your ad text helps catch the attention of people who searched for those words, and shows that your ad is relevant to what they want. For example, if you've included digital cameras as a keyword, your ad headline could be "Buy Digital Cameras."
  • Keywords - Negative KeywordsFilter out irrelevant keywords: You can use [negative keywords] to filter out terms that aren't relevant to your business. Negative keywords prevent Google from showing your ad to anyone searching for that phrase.
  • Ad strategy - mobile specific adsTailor your ads for mobile searches: Consider creating ads that specifically devoted to people on mobile devices. You can use the mobile version of your website as a landing page and offer specials suited to a mobile audience.

 

We hope these tips will help you succeed with AdWords. Feel free to share additional information such as your website, and the copy of your ads if you wish. If you have any further questions, just reply to this post and our community of Experts will be happy to assist.

3 Expert replyverified_user

Re: Medical Practice in the United States - Share Tips for Success

Community Manager
# 2
Community Manager

Thanks for sharing! 

 

@Taylor B - let us know how your AdWords campaign is running, provide more details and I'm sure our experts would be happy to provide more advice! 

Medical Practice in the United States - Share Tips for Success

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi! Is there any data as to the average CTR for a medical practice?

Medical Practice in the United States - Share Tips for Success

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi  -  I was just told by a Google specialist that to advertise the doctor's office I work for (and have been advertising with Google for over 15 years) I now need to LIE and say we are an online pharmacy? These are their options: 

Apply for healthcare-related advertising

Please select what your organization is:
1)Online Pharmacy
2)Pharmaceutical Manufacturer
3)Governmental or well-established non-profit health advocacy organizations
 
No other options - to agree to any of these is just not ethical! I am currently on hold with another specialist. Do I have to just close our advertising account after all these years? This is just stupid! Anyone else having these issues? - Susan

Medical Practice in the United States - Share Tips for Success

Rising Star
# 5
Rising Star

@Susan M

 

Hello. Something definitely sounds off here. I manage many different medical related accounts, and haven't had to do this. Can you expand on where exactly you are seeing this?  

Medical Practice in the United States - Share Tips for Success

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

I was sent this link by the Google specialist who has now had me on hold for 46 min https://support.google.com/adwords/troubleshooter/6099627?visit_id=1-636632132963605098-3778058042&r...

 

Medical Practice in the United States - Share Tips for Success

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Here is the contact of the email:

AdWords Support  

 

Hi,

Greetings from Google AdWords! Hope you are doing well!

Please fill this healthcare-related advertising form.

It was a pleasure assisting you! Smiley Happy

Have a wonderful day! Happy campaigning with us!

Sincerely,

Google AdWords Team

 
You may receive an email survey regarding your interaction with Google AdWords support. We value your feedback.
 

Medical Practice in the United States - Share Tips for Success

Rising Star
# 8
Rising Star

@Susan M

 

But why? Please give as much detail as you can about why you have been told to go here.  I manage accounts for a dentist, cancer center, ENT doctor, an asthma & allergy group, a urologist, as well as many assisted living places with services such as memory care. I sponsor a lot of health related keywords, and I've never had to apply for this, much less lie about anything.  

Medical Practice in the United States - Share Tips for Success

Rising Star
# 9
Rising Star

@Susan M

 

That email looks very suspect. I think you're being phished. 

Medical Practice in the United States - Share Tips for Success

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

That is why I am so flabbergasted! I got an email saying our ad may not be running. Each time I edit the ad, it reverts to the old ad that was using the word Augment that I ASSUME was causing the problem. So I called the AdWords express help # - she sends me an email saying that after seeing we are a doctors office we must apply for Healthcare advertising - which was that link with those 3 inappropriate options. I have now been on hold for 59 min to speak with that Adwords specialists supervisor because I refuse to lie and say we are an online pharmacy. Any help to get out of this would be great.