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The New AdWords Experience

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Community Manager
# 1
Community Manager

Hi AdWords Community,

 

Happy Monday! Perhaps you’ve already heard the exciting news--AdWords is getting a new look!

 

Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. What was once a tool to help advertisers place text ads on search results has become a solution which lets you reach potential customers on not only Search, but also Maps, YouTube, and on many other websites. This rise in complexity has created the need to reimagine AdWords--to make sure it’s as relevant for the next 15 years as it was in the first 15.

 

Here are the three key areas of the platform we’ve focused on:

 

  1. AdWords should be more about your business, and less about our product.
  2. You want the data you care about at your fingertips.
  3. Offering you simple yet powerful tools that help you do more in less time.

 

Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite  more and more advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.

 

As always, we will keep you posted on updates as they come--and you can of course expect to get help navigating these exciting changes from right here on the AdWords Community!

 

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5 Expert replyverified_user

Re: The Next AdWords

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
That's great!

Eagerly waiting for the update. If possible please share the intro video.

Re: The Next AdWords

Community Manager
# 3
Community Manager
Hi Kaushik,

Glad you're excited! There's no video to share yet, but we'll be sure to keep you updated as more is announced in the near future.

Cassie

Re: The Next AdWords

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
Thanks Smiley Happy

Re: The Next AdWords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Very much looking forward to the updates. As a manager of of 50 client accounts, I'm interested to see how reporting is more business focused as well as how mobile experience reporting / optimizing is handled. Exciting times.

Re: The Next AdWords

Top Contributor
# 6
Top Contributor
Hey Cassie,

The upgrade is only front end? or will the API also see changes?
Cheers,
Shweta

Re: The Next AdWords

Follower ✭ ✭ ✭
# 7
Follower ✭ ✭ ✭
Good news to AdWords savvy.

Re: The Next AdWords

Community Manager
# 8
Community Manager

@ShroffS Good question! This is purely a front-end change, so it will not impact the API, third-party platforms, or any other AdWords interfaces (such as AdWords Express or AdWords Editor).

Re: The Next AdWords

Badged Google Partner
# 9
Badged Google Partner
Is there a list we can sign up for beta access?

Re: The Next AdWords

Community Manager
# 10
Community Manager

@Troy M There is no beta sign-up or opt-in list for the next version of AdWords right now, but if one does open up, we'll make an announcement here. Glad you're looking forward to the change too!

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