New Feature: Cross-Device Conversion Benchmarks in AdWords
Today we announced new, more robust reporting on cross-device conversions and industry benchmarks within your AdWords account. Over the coming weeks, you’ll find three new reports under Tools > Attribution.
Devices: See how much cross-device activity is happening in your AdWords account
Assisting Devices: Inform your device bid adjustments by learning how often different devices assisted conversions on other devices
Device Paths: Examine the top conversion paths for your customers using two or more devices
You’ll be able to use this data to make more informed optimization decisions about your campaigns. Consider using a different attribution model--after consulting this detailed attribution modeling guide from Top Contributor Dave Davis, of course--or attend our upcoming Hangout on Air and ask our product experts how best to use this data as you make device-specific bid adjustments.
Read the full guide on our Help Center if you want to learn more.
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