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New Feature: Cross-Device Conversion Benchmarks in AdWords

Community Manager
# 1
Community Manager

Today we announced new, more robust reporting on cross-device conversions and industry benchmarks within your AdWords account. Over the coming weeks, you’ll find three new reports under Tools > Attribution.

 

Devices: See how much cross-device activity is happening in your AdWords account

Assisting Devices: Inform your device bid adjustments by learning how often different devices assisted conversions on other devices

Device Paths: Examine the top conversion paths for your customers using two or more devices

 

You’ll be able to use this data to make more informed optimization decisions about your campaigns. Consider using a different attribution model--after consulting this detailed attribution modeling guide from Top Contributor Dave Davis, of course--or attend our upcoming Hangout on Air and ask our product experts how best to use this data as you make device-specific bid adjustments.

 

 

Screen Shot 2016-07-28 at 2.23.39 PM.png

 

 

Read the full guide on our Help Center if you want to learn more.

2 Expert replyverified_user

Re: New Feature: Cross-Device Conversion Benchmarks in AdWords

Community Manager
# 2
Community Manager
If you have any questions, feel free to reply below.

Re: New Feature: Cross-Device Conversion Benchmarks in AdWords

Rising Star
# 3
Rising Star
Thanks for the graph, this is very useful to show my clients.
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