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Location Extensions on the Display Network

Community Manager
# 1
Community Manager

Location extensions help people discover local businesses as they use Google.com and Google Maps to find places they love. Starting today, eligible Google Display Network ads will automatically include information like photos, business hours, and your store location, making them more useful to shoppers who are nearby or show interest in your business location. For example, a foodie browsing cooking blogs might see local information for a bakery, making it easy for her to visit your physical store and make a purchase. In fact, early testing has shown that advertisers see an increase in clicks to their business, with 60% of clicks on this extension related to directions or store information.*

 

You can learn more about locations extensions in the AdWords Help Center. If you don’t want to show local information in your display ads, you can disable them here.

 

LEonDisplay_Edited4 (1).png

 

 

 

 

 

*Google Data, A/B test comparing clicks in Display campaigns vs. the same campaigns including new Display location extension formats from a randomized sample of Global display ads served and tested for statistical significance at 95% confidence, n=4K, Jan-Feb 2017

2 Expert replyverified_user

Re: Location Extensions on the Display Network

Rising Star
# 2
Rising Star

Its also important to start looking at these clicks in terms of performance, cost, etc in AdWords via the click type report.  I've been monitoring performance of both the location extensions and the call extensions generated automatically.

Click Type reporting for Display campaign extensionsClick Type reporting for Display campaign extensions

You can create these location extensions ads in AdWords for remarketing and direct targeting.

Manual Location Extension FormatManual Location Extension Format

 

 

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Director of Marketing | Nehmedia | Partner Profile

Re: Location Extensions on the Display Network

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thank you so much. Recently, I noticed a green ad box next to the local listing on the first page (see photo). Is this what you are talking about?

 

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Location Extensions on the Display Network

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Thanks for sharing!

Re: Location Extensions on the Display Network

Rising Star
# 5
Rising Star

@karen m - what you are seeing in the map search is from a search campaign with a location extension, not the new Display campaign location extensions

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile