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Introducing the new Google AdWords Editor 11.0

[ Edited ]
Community Manager
# 1
Community Manager

Originally posted on the Inside AdWords Blog by Geoff Menegey, Product Manager, AdWords Editor

 

Over the past two months, we’ve rolled out a series of tools built for AdWords power users. Designed with our most sophisticated advertisers in mind, these tools help simplify your workflow and reduce the time spent on campaign management. And as announced today on our global livestream, we’ve launched an exciting update to one of our most popular tools: AdWords Editor.

AdWords Editor 11.0 represents the biggest update to the application since we released it in 2006. It’s been redesigned from the ground up: we’ve enhanced all of the features you know and love while adding new ones to help you do more in less time. With a brand new visual design and faster interface, AdWords Editor 11.0 is built to make you more efficient as you view and make changes across your accounts and campaigns.

 

 

Manage accounts and items side by side

In AdWords Editor 11.0, you can open multiple windows to view different parts of your account at the same time. For instance, you can now open a new window to view your keyword list while creating your ads. You can also easily manage multiple accounts at once by opening as many account windows as you like. Arrange them side by side and even copy and paste or drag-and-drop items between them. You can also add and manage all of your accounts, download data, and monitor status in the new accounts manager.

Find what you’re looking for faster

As your accounts grow, so does the need to find the things you’re looking for. In AdWords Editor 11.0, we’ve introduced a new panel for selecting type lists. This feature removes the need to navigate using tabs, so you can quickly perform common tasks while instantly accessing your campaigns, advanced features, and settings.

Type Lists

If you’re looking for something specific, use the improved, advanced search bar. You can now apply multiple search criteria and filters, and even save popular searches for future use. And once you’ve found what you’re looking for, it’s easy to navigate and make changes using simple keyboard shortcuts (Mac, Windows). Jump to an ad group and create a new set of keywords in seconds. You can also quickly access your favorite bulk editing tools from any view -- find and replace ad text with just a few clicks or change capitalization across multiple keywords.

Perform more actions in bulk and at scale

Making large-scale changes is even easier in AdWords Editor 11.0. Advanced multi-select functionality makes viewing and updating specific parts of your account simple. Select any combination of campaigns and ad groups to view their ads or keywords, and paste them into multiple campaigns and ad groups at once.

Manage your Shared Library to assign bid strategies and sitelinks across multiple campaigns and ad groups. The “Make multiple changes” tool now automatically organizes your text into rows and columns as you add, update, or remove multiple items on the fly. And a detailed history of your recent changes is now just a click away, along with the option to quickly undo or redo multiple changes in sequence or in bulk.

Upgrade to AdWords Editor 11.0

The latest version of AdWords Editor is now available globally for Mac and Windows -- upgrade today! You can learn more about AdWords Editor 11.0 in the AdWords Help Center.

Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade to 11.0 by April 10, 2015.

2 Expert replyverified_user

Re: Introducing the new Google AdWords Editor 11.0

Rising Star
# 2
Rising Star
This looks interesting and I guess adding multiple accounts and windows solve lot of limitations for me in Editor. Thanks

Re: Introducing the new Google AdWords Editor 11.0

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hy great

Re: Introducing the new Google AdWords Editor 11.0

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hey Mini,

is there a way to export an HTML file from the account with it's the structure in this new editor? I can't seem to find it.
I also can't find a way for creating a draft account. Is there a way?
All these features were possible in version 10 (and earlier versions).

Where can we ask for features like Callout extensions?

Cheers an thanks for the support.

Re: Introducing the new Google AdWords Editor 11.0

Community Manager
# 5
Community Manager

Hi Diogo, 

 

No the HTML export feature is not available in this version. I see you've already posted here and yes this thread is the best place to post all your feedback and feature requests. The Engineers are active on that thread and will take all your feedback. 

 

Best,

Mini

Re: Introducing the new Google AdWords Editor 11.0

Badged Google Partner
# 6
Badged Google Partner
Is the HTML Export feature coming back anytime soon? That made it really easy to share with clients a snapshot of their account, with the keywords and ads all easy to see.
Please bring it back!

Re: Introducing the new Google AdWords Editor 11.0

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I agree, the draft campaigns and html file export was very helpful to share with clients. Please bring this back.

Re: Introducing the new Google AdWords Editor 11.0

Top Contributor
# 8
Top Contributor
Agree with the HTML export. The HTML Summary report was VERY impressive to clients when launching their new campaigns.

I know at one time it was mentioned that this feature was rarely used but I think the reason for that is that it is a feature mainly used by agencies and most of the agencies are not sharing their usage statistics with Google. As such it is used more than Google might realize.

I had one client, who is blind, who was especially thrilled about the report since the report worked really well with their text reader. And it was the first time that they were able to easily understand how their account was set up.

Re: Introducing the new Google AdWords Editor 11.0

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

how to declare Image as file name into new Adwords Editor 11.0

Re: Introducing the new Google AdWords Editor 11.0

[ Edited ]
Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Yes, HTML export was a lifesaver for me and my clients. Please bring it back.