2.9K members online now
2.9K members online now
Stay up-to-date on the latest AdWords features and changes
Guide Me

Google Hotel Ads help hotels get more bookings on their site

Community Manager
# 1
Community Manager

58% of leisure travelers and 68% of business travelers always start their travel booking and shopping with search.1 Millions of these searches happen on Google every day. In fact, hotel-related searches on Google have grown 25% YoY.2  


Fall is here and the holidays will be here before we know it -- which means some of the busiest travel days are right around the corner. Many travelers are making their plans last minute. More than half of the outbound clicks happened just a week before the check-in date, when users searched for hotels on Google for Thanksgiving, Christmas and New Year in 2015. For Christmas, almost 3 times more clicks happened a week before compared to a month or more in advance. The true last-minute hotel shoppers loved traveling over the New Year: 36% of the clicks for New Years Eve or New Year’s Day were done for same day or next day stays.3


In time for this surge in holiday hotel shopping, we’ve revamped our Hotel Ads website to help hotels connect directly with shoppers across Google and Google Maps.

Be there when travelers are ready to book a hotel like yours


When travelers search for hotels on Google, like “hotels in new york”, they can select the dates for their trip and see real-time room availability and prices right on and Google Maps. When they are ready to book, they will see Google Hotel Ads.


These ads offer travelers either a deep link to your reservation page or the opportunity to book directly on Google. Since Hotel Ads offers a commission model, you can choose to only pay after a guest has booked -- and stayed -- at your hotel.


hotel search mobile.png




To learn more about how Google Hotel Ads work click here.



Google Hotel Ads partners help hotels drive profitable bookings


To participate in Hotel Ads, you’ll need to provide your rates and availability to Google so we can display the most up-to-date inventory and prices to your potential guests. We’ve partnered with a network of authorized Integration Partners across the globe who can help you setup, launch and manage your Hotel Ads campaign.


Integration Partners like Mirai, Seekda and WIHP have seen firsthand their hotel clients’ success in driving bookings to their websites with Google Hotel Ads.


“We've seen success in smaller chains and independent hotels driving traffic to their websites with Hotel Ads,” said Klaus Niederacher, COO at Seekda. “One of our clients, Superbude Hostel and Hotel in Hamburg, Germany, for example is seeing an average of 13% conversion rate with the commission model.”


“Google Hotel Ads has become a MUST metasearch partner. We are seeing very high conversion rates and strong return-on-investment,” says Quentin Lederer, vice president of Global Accounts at WIHP. “For example, Hotel Atmospheres, a boutique hotel in Paris, France, is seeing an average return-on-ad-spend of 4700%.”


Hotel Àmbit Barcelona, who works with Mirai, reported that bookings from Hotel Ads are contributing up to 10% of their overall website sales. “Our goal is to give a hotel full control over their direct sales, maximize the performance of their direct sales channel,” Pablo Delgado, CEO of Mirai continues, “Hotel Ads have been tremendous in helping us reach that goal.”



Get started on Hotel Ads with an authorized partner


We’ve now made it easier to find the right partner to help you get started with an updated Hotel Ads website.




Find a partner.png




You may already be working with a hospitality technology solutions provider, so you can search to see if that provider is an authorized Google Hotel Ads partner. If you don’t have an authorized partner, you can search for one by looking at your preferred language and pricing model -- including a commission model -- and contact the partners that fit your criteria directly.


Check out the growing list of authorized Hotel Ads Integration Partners here.


Our goal is to make it quick and easy so you can get back to taking care of your hotel guests.


  1. Google/Ipsos MediaCT, “2015 Traveller's Road to Decision,” August 2015, U.S. Base: n=3500 leisure travellers, n=1500 business travellers.
  2. Google search data, July 2015 and July 2016, United States.
  3. Google Hotel Ads data, 2015, United States.
1 Expert replyverified_user

Google Hotel Ads help hotels get more bookings on their site

Community Manager
# 2
Community Manager

Thanks for reading!

Google Hotel Ads help hotels get more bookings on their site

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Cassie,

Wanted to know how our company can become an Integration Partner? What are the pre-requisites and the process?

Google Hotel Ads help hotels get more bookings on their site

Community Manager
# 4
Community Manager

@Navpreet S For questions about becoming an integration partner, please email HotelAdsAM at

Google Hotel Ads help hotels get more bookings on their site

[ Edited ]
Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Hi CassieH,


Newbee question, if i don't want to use a third party and  send manually  (own developper) the feed.  

How to get access to the  GHA platform then (like Google Merchant Center for  Shopping) ?

i 've to apply for GHA somewhere ? haven't i ?

i know that from here :

it let you go there : 

Thanks a lot

Google Hotel Ads help hotels get more bookings on their site

Community Manager
# 6
Community Manager

Hi @mozllo, Google Hotel Ads are currently only available by either working with an authorized Hotel Ads integration partner. For inquiries about becoming an integration partner, you can reach out to the email I mentioned above.


Hope this helps!