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AdWords Update: Converted Clicks are Retiring

Community Manager
# 1
Community Manager

Today we announced that the Converted clicks metric will no longer be supported in AdWords after September 2016. This change comes in big part due to recent changes to the way you can model your attribution within AdWords, as well as the increasing importance of cross-device conversions.

 

If you rely on Converted clicks in your reporting, you will need to update your account to focus on Conversions instead. There are a number of different configurations you can choose when making this update, though, so be sure to take your time reading through the many options.

 

You can adjust settings for each of your conversion actions in AdWords .png

 

 

To read all the details about this change and next steps you should take, please see the guide on the AdWords Help Center.

2 Expert replyverified_user

Re: AdWords Update: Converted Clicks are Retiring

Top Contributor
# 2
Top Contributor
Thanks for the upfront notice, Cassie. Chances are this important topic will be discussed in the forum quite a few times.

AdWords Update: Converted Clicks are Retiring

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Is it true that Google is waiting until 2017 to officially put the "converted click" into retirement?

 

AdWords Update: Converted Clicks are Retiring

Community Manager
# 4
Community Manager

 

@Jon M This is not the case. The migration is nearly complete as of September 30th.

AdWords Update: Converted Clicks are Retiring

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Can the tag be modified - without having to update the tag on the website afterwards to reflect changes? I assume it is- but just would like to check for non-GMT implementations.

AdWords Update: Converted Clicks are Retiring

Community Manager
# 6
Community Manager

Hi Liam,

 

This is a change you can make right from the Conversions section of your account. You shouldn't need to update any code on your site!

 

Cassie