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what is search impression share(should be high or low)and relative CTR

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# 1
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hi pls help me in finding answer for this question...

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Accepted by Dave_Davis (Top Contributor)
September 2015

Re: what is search impression share(should be high or low)and relative

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# 2
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Search impression share is the amount of time your ad shows for a given keyword (exact match) compared to the number of times everyone else in the auction is shown.

Relative CTR is similar, but it's the amount of time your ad receives clicks on a given search term compared to other competitors in the same ad position for that keyword.

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Marked as Best Answer.
Solution
Accepted by Dave_Davis (Top Contributor)
September 2015

Re: what is search impression share(should be high or low)and relative

Top Contributor
# 2
Top Contributor
Search impression share is the amount of time your ad shows for a given keyword (exact match) compared to the number of times everyone else in the auction is shown.

Relative CTR is similar, but it's the amount of time your ad receives clicks on a given search term compared to other competitors in the same ad position for that keyword.