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low ad rank or quality score.

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all
i have several ads that show
Your keyword isn't triggering ads to appear on Google right now due to a low Ad Rank. Ads are ranked based on your bid and Quality Score
Now my quality score is 8 and above for all keywords so im asuming its not the QS.
What does it mean by low ad rank.?
I have keywords in the ads, the ads go the the specfic page that has the keyword and product in. Struggling to understand.

low ad rank or quality score.

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hey There!

 

Ad rank is a combination of your Quality score, and then your CPC bid. So, if your keyword quality scores are high as you suggest, and your landing pages are relevant that makes it likely the problem is your Max CPC.

 

Try increasing your Max CPC bid. When looking at your keywords, select them all then go to the details drop down menu and select "keyword diagnosis". This will then tell you why your ads aren't showing or let you know if your keyword bids are too low.

 

Let me know if you are still having issues! But sounds to me like you need to increase your bid.

 

 

Read in more detail about ad rank here: https://support.google.com/adwords/answer/1752122?hl=en-GB

 

Kind Regards

Abbie Roberts

PPC Specialist & Marketing Consultant

Website | Facebook | Twitter | LinkedIn |Google+| Email |

 

low ad rank or quality score.

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

It seems like your bids may be too low. Check the Auctions Insights on that campaign and look at the Impression Share data, and see who else is bidding on your keywords. If there is a lot of competition, you may need to raise your bids or try new ad copies. You can also try setting the campaign's bid strategy to target the top of the first page.

low ad rank or quality score.

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you for your replies, i thought about putting up the my bids per keyword but i thought if i did that my ad position would change and i basicly would prefer positions around 3/4 first page. Would this be the case or am i looking at it wrongly

 

low ad rank or quality score.

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

If you want your ads about 3/4 up the page then on the "Keywords" tab, add the column "Est Top Page Bid" and set your bid around that level, it should get you pretty close. 

 

If you have a Quality Score of 8 I wouldn't mess with the ad, you may find yourself starting over. That is a great quality score and with a better rank, it may improve further as your CTR increases as a result of a higher bid. 

low ad rank or quality score.

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thank you, the column Est Top Page Bid has been set there for a while and this is how i have managed so far to achive the ranking i wont. So i dont know if the ad postions will change with the bid increase.

 

low ad rank or quality score.

Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭

Another way to arrive there, a more aggressive (probably faster) method is to add the column "Est First Position Bid", and once it populates set your bid at that level.  Once you are in position 1 then you can back the bid off until you are ranking where you want to be. 

 

low ad rank or quality score.

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

I think you miss understand the problem i have is low ad rank

low ad rank or quality score.

Participant ✭ ✭ ✭
# 9
Participant ✭ ✭ ✭

I have seen that warning message appear when it shouldn't be.  It is problematic. I have discussed it with Google a few times. 

 

If your bid is high enough, and your quality score is 8 then you should be fine. 

 

low ad rank or quality score.

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

I must say when you spend so much money on ads that doesnt seem right, my ads dont show for low ad rank and theres no proper solution.