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conversion id malformed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi I am getting an error on my tag assistant informing me that of below: "Conversion ID malformed: 1070450162 var google_custom_params = window.google_tag_params" what does this mean?


see screenshot of my tagCropperCapture[1498].jpg

1 Expert replyverified_user

Re: conversion id malformed

Community Manager
# 2
Community Manager

Hi Simon,


Thanks for reaching out to the AdWords Community.


It looks like the error you’re seeing is due to a code implementation error. In this case, we’d need to add a ‘;’ symbol after the first instance of the conversion ID in the code snippet in your screenshot.


Alternatively, this could persist if the conversion ID has been incorrectly copied from AdWords, or if a part of the code has been customized for your website.


We’d recommend ensuring that you implement the code exactly as prescribed in AdWords. Do feel free to let us know if you have any additional questions or concerns.