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changing to extended ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there an easy way to convert to extended ads?

1 Expert replyverified_user

Re: changing to extended ads

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello Parnell Trust,

There is no truly easy way to convert your extended text ads. But consider reading this search engine land article:

It discusses using a script to expand all your current text ads in your adwords account.

Let me know if that helps!


Re: changing to extended ads

Badged Google Partner
# 3
Badged Google Partner
It's important to take the time to try creating unique expanded text ads, and test them against your standard text ads. There's another article on SEL that offers some clarification on the differences, and some things to take into consideration.

"[T]he headline is what Google wants us to focus on, too."

That image showing the side by side comparison is worth a thousand words. Smiley Happy

A couple additional considerations:

There is no mobile preference for expanded text ads.
Headline 1 will report in analytics for the ad content reports.

Re: changing to extended ads

Top Contributor
# 4
Top Contributor
Hi Parnell Trust,

If you use the latest version of AdWords Editor, when looking at your ads there is an export button at the top right. Use this to export your existing ads into a CSV file.

They will now be in expanded ad format. All you need to do is add the second title, and optionally more text in the description line, and the two fields for the display URL.

Then simply import the file using AdWords Editor and you will have new expanded ads.